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Copywriting is dead…Long live copywriting! – (an account guy’s view)
Where have all the words gone? Here are two opposing views: Copywriting is dead 1. Words are no longer sexy in advertising, (and they don’t get creatives promoted.) Here is a Cannes winner this...
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Ad of the Day – February 22 (London)
Your daily dose of advertising awesomeness from around the world! Today’s pick: Agency: M&C Saatchi Location: London Client: read to find out, if I tell you it will spoil it Name: “What are you...
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Ad of the day – May 4 (Lisbon)
Your daily dose of advertising awesomeness from around the world! Today’s pick: Agency: Draftfcb Location: Lisbon Client: Harmony XL-fit condoms Name: “What do they envy?” Why I like it: For fans...
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